
Secret #17: People don’t buy features and benefits. Nearly every purchase has an element of quality of life interference
to it. You just need to dig a little deeper to find out why your
patients "really" seek you out and then captialize on it! What's
their true motivation?
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Secret #33 Happy patients want to help your business grow. Make sure you
go out of your way to make them happy, then ask them for referrals! As with
testimonials, I spent a long time being shy about asking for these too, but I’ve
grown out of it.
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Secret #96 Invest your time in eliciting and
responding to your patient’s feedback, even if it’s negative. You may be surprised at how your patients actually perceive you, your staff and our office as a whole!
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